Scott Newman
40+ years of building businesses, leading teams, and helping entrepreneurs turn ideas into revenue. From founding a 100-employee utility construction company to launching AI-powered digital marketing systems — I've been in the trenches.
Today, I help small businesses in the Southeast US grow smarter with proven SEO strategies, AI automation, and reputation management systems that deliver measurable results — not empty promises.
Areas of Expertise
I bring a rare combination of hands-on business experience and deep digital marketing expertise. Every strategy I recommend is one I'd use in my own business.
SEO & Local Search
Deep expertise in Google Business Profile optimization, local citation building, technical SEO audits, and content strategy that drives measurable ranking improvements.
AI Automation
Implementing AI-powered lead follow-up systems, content repurposing engines, automated review campaigns, and workflow automation that save time and increase revenue.
Reputation Management
Building 5-star online reputations through systematic review generation, professional response strategies, and reputation monitoring across all major platforms.
Business Strategy
Certified Life Coach with decades of entrepreneurial experience. Helping small business owners identify growth opportunities and build sustainable, scalable operations.
The Journey: From Construction to Digital Marketing
My career has been defined by building things — companies, teams, systems, and strategies. Here are some of the milestones along the way.
Founded Cable Connectors, Inc. — grew to 100+ employees and multi-millions in revenue in the utility construction industry before selling to a public company. Earned OSHA 30 General Industry Safety and Health and OSHA 10 Construction Safety and Health certifications.
Founded Inksters of America, Inc. — national reseller of OEM alternative imaging supplies, still operating today.
Developed the franchise for Inksters of America, Inc. under Inksters Franchising — offering franchises for "Inksters" as a store-front business model.
Earned Certified Life Coach certification (Fowler-Wainwright). Began consulting and mentoring entrepreneurs.
Earned various certifications in Marketing and Digital Marketing — including SEO, Schema, Coding, and platform launches on Etsy and other marketplaces.
Launched Inksters of America on various marketplaces including Amazon and others — still operating today.
Launched digital marketing platforms empowering entrepreneurs with proven growth systems and master resell rights products.
Adapted to LLM models and AI adoption — implementing AI automation and workflows for small businesses (SMB).
Founded DigitalHotwire — combining 40+ years building businesses with cutting-edge AI automation for small business growth in the Southeast US.
My Approach: Strategy First, Always
No Fluff
I don't sell buzzwords. Every recommendation is backed by data, experience, and a clear path to ROI.
Hands-On
I'm not a manager who delegates everything. I'm in the work — auditing, strategizing, and building alongside my team.
Results-Driven
I measure success in phone calls, form fills, and revenue — not impressions, likes, or vanity metrics.
Certifications & Credentials
“Through the years I have helped various businesses through Consulting, Facilitating Franchising Opportunities and Business Growth.”
— Scott Newman
Let's Talk About Growing Your Business
I'd love to learn about your business and explore how SEO, AI automation, and reputation management can help you reach your goals.
Book a Free Strategy Call with Scott