DIY Templates, Checklists & Kits for Small Business Growth
Affordable, instant-download tools built from the same frameworks we use with our clients. Start optimizing your SEO, reputation, and content — on your own terms.
Back to All ProductsLocal SEO Starter Kit
Everything you need to optimize your Google Business Profile, build local citations, and start ranking in the Google Map Pack — without hiring an agency.
What's Included
- Google Business Profile optimization checklist (step-by-step)
- 50+ local citation directory list with submission guide
- NAP consistency audit template
- Review request email & SMS templates
- Local keyword research worksheet
- Monthly local SEO tracking spreadsheet
AI Lead Follow-Up Playbook
Done-for-you AI prompt templates, SMS sequences, and email scripts that turn slow follow-up into an instant, automated lead conversion machine.
What's Included
- 15 AI-powered SMS follow-up templates
- 10 lead nurture email sequences
- AI prompt library for lead qualification
- CRM setup guide (GoHighLevel & HubSpot)
- Lead response time optimization checklist
- Conversion tracking spreadsheet
Reputation Builder Bundle
A complete system for generating 5-star Google reviews consistently — including request templates, response scripts, and a negative review recovery guide.
What's Included
- Review request templates (email, SMS, in-person)
- Professional response scripts (positive & negative reviews)
- Negative review recovery playbook
- Review monitoring setup guide
- Testimonial collection system
- Review widget setup instructions
Technical SEO Audit Template
The exact technical SEO audit checklist we use with clients — covering Core Web Vitals, crawlability, schema markup, mobile usability, and more.
What's Included
- 100-point technical SEO audit checklist
- Core Web Vitals optimization guide
- Schema markup implementation templates
- Crawl error identification & fix guide
- Mobile usability audit checklist
- Google Search Console setup guide
30-Day Content Calendar Template
A plug-and-play content calendar with 30 days of post ideas, captions, and hashtags tailored for small businesses looking to grow on social media.
What's Included
- 30-day content calendar spreadsheet
- Post ideas for Facebook, Instagram & LinkedIn
- Caption templates for each post type
- Hashtag research guide & lists
- Best posting times cheat sheet
- Content repurposing tips
Keyword Research Worksheet
A step-by-step keyword research worksheet that helps you find the exact search terms your customers use — so you rank for what matters and attract buyers, not browsers.
What's Included
- Keyword research methodology guide
- Competitor keyword gap analysis template
- Search intent classification framework
- Long-tail keyword brainstorming worksheet
- Keyword prioritization matrix
- Free tool recommendations & tutorials
Review Request Script Pack
15 proven review request scripts for email, SMS, and in-person — designed to get more 5-star Google reviews without sounding pushy.
What's Included
- 5 email review request templates
- 5 SMS review request scripts
- 5 in-person/verbal request scripts
- Timing guide (when to ask for reviews)
- QR code review link setup instructions
- Response templates for all review types
Local Growth Bundle
Local SEO Starter Kit, Reputation Builder Bundle, and Missed-Call Text-Back Kit in one bundle. Get found, win the job, and stop losing leads.
What's Included
- Local SEO Starter Kit ($67 value)
- Reputation Builder Bundle ($47 value)
- Missed-Call Text-Back Kit ($37 value)
- Everything in all three kits, instantly downloadable
- Save $24 versus buying separately
Missed-Call Text-Back Kit
Scripts and setup steps to text back every missed call within minutes, so fewer leads go to your competitors.
What's Included
- Missed-call text-back scripts for after-hours, busy, and on-the-job situations
- Step-by-step auto-reply setup guide
- 3-message follow-up sequence for callers who don't reply
- Booking-link and quote-request message templates
- Missed-call response time checklist
- Missed-call tracking spreadsheet
Local Backlink Outreach Kit
100+ local link targets, pitch emails, and a tracker to earn links from your Chamber, associations, and local sites.
What's Included
- 100+ local link targets: Chamber, associations, local news, sponsorships, and directories
- Pitch email templates for each target type
- Sponsorship and event link request scripts
- Link prospecting process with step-by-step instructions
- Outreach tracker spreadsheet with follow-up dates
- Quick-win checklist for your first 10 links
Local Service Area Page Pack
Templates, schema, and a unique-content checklist for city and neighborhood service area pages that help you rank in nearby towns.
What's Included
- Service area page templates for cities and neighborhoods
- LocalBusiness and Service schema templates for each page
- Unique-content checklist so no two pages read the same
- Internal-linking map connecting service and area pages
- Local proof section templates (projects, reviews, photos)
- Service area page audit checklist
Google Local Services Ads Launch Checklist
A step-by-step checklist to get set up for Google Local Services Ads: eligibility, verification, budget, bidding, and lead tracking.
What's Included
- Eligibility and category checklist
- Background check and license verification steps
- Budget and bidding setup guide
- Service area and hours configuration checklist
- Lead quality tracking sheet
- Common setup mistakes and how to avoid them
Seasonal Marketing Calendar
A 12-month marketing calendar with seasonal campaign plans, offers, and posts for HVAC, roofing, pest control, landscaping, and cleaning.
What's Included
- 12-month marketing calendar with monthly focus themes
- Seasonal campaign plans for HVAC, roofing, pest control, landscaping, and cleaning
- Offer ideas and promo templates for each season
- Post and email ideas timed to each month
- Pre-season checklist to prepare your Google profile and reviews
- Annual review worksheet to track what worked
Customer Reactivation Sequence
Win-back emails and texts that bring past customers and dormant leads back for repeat work.
What's Included
- 5-email win-back sequence for past customers
- 5 text message reactivation scripts
- Dormant lead re-engagement templates
- Seasonal check-in and maintenance reminder messages
- Referral request follow-up scripts
- Segmenting checklist to sort customers by last job date
Google Business Profile Q&A and Posts Pack
50 seeded Google Business Profile Q&As and a 90-day post schedule to keep your listing active and informative.
What's Included
- 50 seeded questions and answers for common customer concerns
- 90-day Google Business Profile post schedule
- Offer and update post templates
- Service-specific Q&A prompts for your trade
- Weekly 15-minute listing maintenance checklist
- Post performance tracking sheet
Before & After Job Showcase Kit
A photo-capture checklist, case study template, and caption library to turn your finished jobs into content, reviews, and leads.
What's Included
- On-site photo capture checklist for before, during, and after shots
- Job case study template (problem, work done, result)
- Caption library for Facebook, Instagram, and Google posts
- Review request add-on for each finished job
- Before and after layout templates for social posts
- Monthly showcase schedule
Why Choose DIY Products?
Budget-Friendly
Professional-grade tools at a fraction of agency pricing. Start growing today for under $50.
Instant Download
No waiting. Get immediate access to templates, checklists, and worksheets right after purchase.
Proven Frameworks
Built from the same systems we use with paying clients — not generic templates from the internet.
Need More Than DIY? We've Got You Covered.
Check out our Done-For-You services or book a free consultation to find the perfect fit for your business goals.