Schema markup is code you add to your website that helps Google understand your content better. It's like giving Google a cheat sheet about your business — your services, location, reviews, FAQs, and more. Websites with proper schema markup get richer search results (stars, FAQs, business info) that attract more clicks.

Essential Schema Markup Types for Small Business SEO

LocalBusiness Schema

Improves local search visibility

Tells Google your business name, address, phone, hours, and service area. Critical for appearing in the Google Map Pack.

Service Schema

Ranks for service-specific queries

Describes each service you offer with details, pricing, and service area. Helps Google match your services to relevant searches.

FAQ Schema

Takes up more space in search results

Marks up your FAQ content so Google can display expandable Q&A directly in search results.

Review/Rating Schema

Builds trust before the click

Displays star ratings in search results. Increases click-through rates by up to 28%.

Article Schema

Better content indexing

Helps Google understand your blog content, authorship, and publication dates.

How Schema Markup Helps AI-Powered Search Engines

Schema markup doesn't just help traditional Google search — it's also how AI-powered search tools understand and cite your content. When Google AI Overviews or Perplexity pull information from websites, structured data makes your content easier to parse, reference, and recommend.

Implementing schema markup is one of the highest-impact, lowest-cost SEO improvements you can make.

Get Schema Markup Implemented on Your Website

We'll audit your current structured data and implement the right schema types for your business.

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What Is Schema Markup? How Structured Data Boosts Your Google Rankings and Visibility