Skip to main content
DigitalHotwire Logo
# DigitalHotwire — llms.txt

> DigitalHotwire is a boutique SEO, AI automation, and online reputation management consultancy serving small businesses in the Southeast US. Founded by Scott Newman in Greenville, SC.

## About

DigitalHotwire helps local service businesses get found on Google, convert more leads with AI automation, and build 5-star online reputations. We combine 40+ years building businesses with cutting-edge AI tools — not to replace human strategy, but to amplify it.

- Founder: Scott Newman
- Location: Greenville, SC (serving the entire Southeast US)
- Contact: [email protected]
- Website: https://www.digitalhotwire.com

## Services

- Local SEO Services: Google Business Profile optimization, local citation building, review generation, Map Pack ranking strategies. /services/local-seo
- Technical SEO: Core Web Vitals optimization, crawlability fixes, schema markup implementation, site architecture improvements. /services/technical-seo
- AI Automations: AI-powered lead follow-up, automated review requests, content repurposing engines, workflow automation. /services/ai-automations
- Reputation Management: Automated review campaigns, professional response strategy, reputation monitoring, testimonial collection. /services/reputation-management

## Products (DIY & DFY)

- Local SEO Starter Kit ($67): GBP checklist, citation list, NAP audit, review templates, keyword worksheet, tracking spreadsheet. /shop/local-seo-starter-kit
- AI Lead Follow-Up Playbook ($77): SMS sequences, email templates, AI prompts for lead qualification. /shop/ai-lead-followup-playbook
- Reputation Builder Bundle ($47): Review request templates, response scripts, negative review recovery playbook. /shop/reputation-builder-bundle
- AI Content Repurposing Engine ($97): 50+ AI prompts, repurposing workflow, caption templates, content calendar. /shop/ai-content-repurposing-engine
- Technical SEO Audit Template ($27): 100-point audit checklist, Core Web Vitals guide, schema markup templates. /shop/technical-seo-audit-template
- 30-Day Content Calendar ($17): Post ideas, caption templates, hashtag sets, posting rhythm guide. /shop/content-calendar-template
- Keyword Research Worksheet ($27): 4-section keyword discovery framework, competition check, content mapping. /shop/keyword-research-worksheet
- Review Request Script Pack ($15): 15 proven scripts for email, SMS, and in-person review requests. /shop/review-request-script-pack
- Local Growth Bundle ($127, save $24): Local SEO Starter Kit + Reputation Builder Bundle + Missed-Call Text-Back Kit in one bundle. /shop/local-growth-bundle
- Missed-Call Text-Back Kit ($37): Text-back scripts, auto-reply setup guide, 3-message follow-up sequence, tracking sheet. /shop/missed-call-text-back-kit
- Local Backlink Outreach Kit ($47): 100+ local link targets, pitch email templates, outreach tracker. /shop/local-backlink-outreach-kit
- Local Service Area Page Pack ($37): City and neighborhood page templates, local schema, unique-content checklist, internal-linking map. /shop/local-service-area-page-pack
- Google Local Services Ads Launch Checklist ($27): Eligibility, verification, budget and bidding setup, lead quality tracking. /shop/google-lsa-launch-checklist
- Seasonal Marketing Calendar ($27): 12-month campaign plans and offers for HVAC, roofing, pest control, landscaping, and cleaning. /shop/seasonal-marketing-calendar
- Customer Reactivation Sequence ($27): Win-back emails and texts for past customers and dormant leads. /shop/customer-reactivation-sequence
- Google Business Profile Q&A and Posts Pack ($27): 50 seeded Q&As and a 90-day post schedule. /shop/gbp-qa-and-posts-pack
- Before & After Job Showcase Kit ($27): Photo checklist, case study template, and caption library for finished jobs. /shop/before-after-job-showcase-kit
- DFY Business Transformation (Foundation $4,997 / Acceleration $9,997 / Full Transformation $19,997): Complete 30-day digital presence build — SEO, AI, reputation, content. /shop/dfy-business-transformation
- Compare Plans (DIY vs DFY, all tiers side by side) /compare-plans

## AI Prompt Packs ($29 each, instant download) — /shop/prompt-packs

Industry-specific packs of 50+ ready-to-use AI prompts (ChatGPT, Claude, Gemini) for marketing campaigns, review generation, lead follow-up, and social content. Available for: HVAC, Plumbing, Electrical, Roofing, Fencing, Concrete, Pool Services, Landscaping, Pest Control, Cleaning Services, General Contracting & Remodeling, Flooring Services.

## Free Tools

- SEO & AI ROI Calculator — estimate the revenue impact of more leads, better close rates, and faster follow-up. /tools/roi-calculator

## Key Pages

- Home /
- About / Meet the Founder /about
- All Services /services
- Blog /blog
- FAQ Hub /faq
- Shop /shop
- AI Prompt Packs /shop/prompt-packs
- Compare Plans /compare-plans
- ROI Calculator /tools/roi-calculator
- Client Onboarding /onboarding
- Service Areas /service-areas
- Contact /contact
- Why SEO Matters in the AI Era /why-seo-matters-in-ai-era

## Service Areas

Greenville SC, Charleston SC, Charlotte NC, Raleigh NC, Atlanta GA, Nashville TN, Jacksonville FL, Savannah GA, Knoxville TN, Birmingham AL — and the entire Southeast US.

## Content Topics

SEO strategy, local SEO, technical SEO, Google Business Profile optimization, AI automation for business, reputation management, Google reviews, content marketing, E-E-A-T, Core Web Vitals, schema markup, backlink strategy, voice search, AI search optimization, keyword research, NAP consistency, and digital marketing for small businesses.

## Blog Articles (Selected)

- Complete Guide to Google Business Profile Optimization 2026 /blog/complete-guide-google-business-profile-2026
- How AI Is Changing Local Search /blog/how-ai-is-changing-local-search
- Google Ads vs Local SEO /blog/google-ads-vs-local-seo
- Top 5 AI Marketing Tools for 2026 /blog/top-ai-marketing-tools-2026
- The Role of Backlinks in 2026 /blog/role-of-backlinks-2026
- Google Helpful Content Update for Small Business /blog/google-helpful-content-update-small-business
- How to Build Topical Authority /blog/how-to-build-topical-authority
- SEO Agency vs Freelancer /blog/seo-agency-vs-freelancer
- DIY SEO vs Professional SEO /blog/diy-seo-vs-professional-seo
- Comparing Local SEO Packages /blog/comparing-local-seo-packages

## FAQ Articles (Selected)

- How Long Does SEO Take? /faq/how-long-does-seo-take-to-work
- What Does SEO Cost? /faq/what-does-seo-cost-for-small-business
- Local SEO vs Organic SEO /faq/local-seo-vs-organic-seo
- Will AI Replace Google Search? /faq/will-ai-replace-google-search
- Can AI Content Rank on Google? /faq/can-ai-content-rank-on-google
- How to Get More Google Reviews /faq/how-to-get-more-google-reviews
- What Is Google E-E-A-T? /faq/what-is-google-eeat
- Does Site Speed Affect Rankings? /faq/does-site-speed-affect-rankings
- Best AI Automations for Small Business /faq/best-ai-automations-for-small-business
- How to Measure SEO ROI /faq/how-to-measure-seo-roi