Yes. Google uses Core Web Vitals — loading speed (LCP), interactivity (INP), and visual stability (CLS) — as ranking factors. A slow site also kills conversions: 53% of mobile users leave a page that takes more than 3 seconds to load. We optimize both for rankings and user experience.
Understanding Core Web Vitals: The Three Metrics Google Measures
Largest Contentful Paint (LCP)
Measures how fast the main content loads. Target: under 2.5 seconds. Fix with image optimization, server response time, and efficient code.
Interaction to Next Paint (INP)
Measures how responsive your site is to user interactions. Target: under 200ms. Fix with JavaScript optimization and efficient event handlers.
Cumulative Layout Shift (CLS)
Measures visual stability — do elements jump around as the page loads? Target: under 0.1. Fix with proper image dimensions and font loading.
How Site Speed Impacts Your Business Beyond SEO Rankings
Speed affects everything: bounce rates, conversion rates, user satisfaction, and revenue. A 1-second delay in page load can reduce conversions by 7%. For a business generating $10,000/month from their website, that's $700/month lost to slow loading.
We audit your site's performance, identify the biggest speed bottlenecks, and implement fixes that improve both your rankings and your bottom line.
Get a Free Site Speed Audit
We'll test your Core Web Vitals and show you exactly what's slowing your site down — and how to fix it.
Request Your Free Speed Audit